A successful website is determined by the number of visitors you get and, most importantly, the length of each visit. The longer they stay, the more they learn about what you have to offer. The aim is to get your visitors coming back for more. This helps increase your site’s ranking and SEO, increasing your online identity. More traffic is also an indication of success and enables more cash flow. Here are four elements you should consider while creating your website.
Website Appearance
People are visually oriented creatures, and utilizing great graphics is an excellent way to make your website more appealing. However, it's important not to go overboard with too much. Scrolling text, animation, and flash intros should be used sparingly in your web design and only emphasize a point for maximum effect. Your website has about 1/10th of a second to impress your visitor - and potential patients - and let them know that your website - and practice - is trustworthy and professional. This little detail is the essential part of your website. It's not how high up it ranks on Google searches. It's not the colours, design or style you use. It's not any of the technical details behind a good site. It's simply this: the words you use on your website! More specifically, the very first words on your homepage.
Description of who you are
Well thought out web content will do more than anything to make your website design engaging, effective and popular. Your website text should be informative, easy to read, and concise. Increase your website visitor's understanding of what you do and the value of visiting your practice. Someone who stumbles upon your website shouldn't have to do investigative work to figure out what, exactly, it is that you do. If you are not gifted with an exceptional ability to choose and use words, get someone to do it who is. A copywriter's job is to get the words on the page to speak the message you want to the audience you want to talk to in a way that'll get them interested.
Information on your website
Your website should share the correct information. Patients and people looking for more information regarding their eye conditions or specific products such as contact lenses will be searching the net for this information. Keeping patients in your environment is essential; you don't want your patients be exposed to the wrong information or competitors' products to buy online, for example, contact lenses. Keeping patients in your environment is essential to ensure they can easily access their required information.
Purpose of your website
We all want visitors on our website, and you want them to have a pleasant experience, but we also want them to perform specific actions. Such as clicking a particular button that leads to an action we want the user to complete. - known as a Call to Action (CTA). CTAs typically involve a click on a button and are designed to guide users towards a particular goal or to prompt an immediate response. In most practices, this would be the person making direct contact with the practice to acquire more information, book an appointment, or order contact lenses. CTAs placement is essential in directing a prospect to the next process step.
A website can be the most important client generator for your practice. Providing online access for people to do business with you quickly and enjoyably will increase your website conversion and bring you the kind of success you seek.
