Website design: How to find the right eyecare web designer for your practice
Why is website design for optometry practices essential?
Did you know 75% of website credibility comes from design? You don't want to misrepresent your practice and lose potential patients to a bland site, so make sure your optometry website is informative, engaging, user-friendly, and easy to navigate. You want users to access information about your practice quickly. Here are some ideas to help you create an interactive optometry website:
- Provide users with the ability to find directions to your practice based on their location
- Add an appointment request form in the most visible part of your website (top or centre) to make it easier for clients to contact you.
- Make your practice information visible, such as your email address, phone number, and location.
Just like the waiting room gives the first impression of your physical location, a website provides a first impression to patients searching for you online. Not just at your physical location but your online presence as well. It only takes 50 milliseconds for a website visitor to determine whether or not they will stay on your site or bounce from it. If they decide to jump from your site, chances are, they won't be selecting your practice for their vision needs. That's enough of a reason to want your first impression to be great.
Optometry website design
In the past, you had a website for your optometry practice was enough to put you above your competition. Today, that's no longer the case—when it comes to your web design, your patients expect more than just an informational hub; they expect great design too!
So how can you ensure you're meeting their expectations? Take a look at our website design best practices listed below.
1. Responsive, mobile-friendly design
Responsive design, or a website accessible on any device, is fundamental to your website design. This kind of website will resize itself appropriately to the screen size of the device visitors view your site from, scaling the content up or down to match the screen size.
A responsive design makes sure that your website looks and works just as well on a mobile device or tablet as it does on a desktop computer.
- 2. Simple design
- 3. Informative, detailed information
Add Your Social Media Profiles to Your Web Design
By adding your social media profiles like Instagram, Facebook, and Google My Business, you will increase your brand awareness while connecting with more followers. You want to add your social media buttons to your optometry web design but only where it's relevant. Add a social media button to every blog or resource to encourage social sharing. Users can share the entire article, improving your SEO, increasing engagement, and attracting new patients. Place your social media icons in the website footer to help increase your engagement.
Which Web Designer Will Best Fulfill Your Needs?
A great web designer for your practice website is someone that has a vast range of knowledge in the optometry field. They can develop and implement a great design, build a web page (using different design platforms and coding languages), and use the latest technologies. With over 15 years of experience in the field at Nevada cloud, we truly understand what patients need and want to see on your website.