Streamline your marketing and boost revenue

Ocumarketing is a digital marketing service designed specifically for optical practices to grow revenue, promote services and connect with patients.

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For the month of November get

50% off

any campaigns you send in Ocumarketing.

Use voucher code “EYEVAULTEHR50” when setting up your campaign.
If you need any assistance or have any questions, please contact us.

Why use Ocumarketing?

Captivating Campaigns

Persuasive strategies, compelling messaging and targeted approaches, Ocumarketing campaigns have proven to drive return on investment up to 15x.

Brand Loyalty 

Ocumarketing allows you to personalize your campaigns with your brand identity, ensuring that you build patient loyalty that lasts a lifetime.

Content Creation

In today’s digital age, content is more relevant than ever. Ocumarketing allows you to create high-quality, engaging content across various digital platforms effortlessly.

Valuable Insights and Analytics

Get full insight into the performance of your campaigns from open rates to unsubscribes. Having campaign measurability will enable you to understand the effectiveness of each campaign, optimize future campaigns, and make data-driven decisions to improve engagement.

Key features of Spectrum Eyecare Software
1

Binocular Vision Tests

Over 20 binocular vision tests to choose from.

2

Fixation Targets & Images

Packed with many child friendly images and target categories making it much easier to perform retinoscopy on a child. Loaded with the traditional duo chrome balancing tests to avoid head tilt issues.

3

Contrast Sensitivity

Do a more in-depth CS analysis with nine optotypes to choose from with randomization. A great way to motivate regular visits for early vision loss and eye disease detection.

4

Astigmatism Tests

Quickly determine cyl axis and power, saving time for you and the patient. This test is most useful in high cyls and patients with keratoconus. 

5

Biconical Vision Tests

Determine gross and stereo acuity threshold tests. Measure your patient with 3D ability.

6

Upload Your Own Videos

Upload your own educational videos on eye disorders and diseases or product videos to improve sales.

7

Clarity

Interactive videos and images assist with anatomy, pathology and lens explanations.

Pricing

No Questions Asked 60 Day Money Back Guarantee!

Bronze

R195
Per Month

Features

  • Delivered Patient Report Post consult report delivered to patient devices
  • Custom Branding Customise to your practice, logo and brand identity
  • Add Patient Records Create digital patient records
  • Email Validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient Analytics Build greater business intelligence and insight into customers
  • Eyecare Library Detailed info for patient access on their conditions & prescribed treatment
Get Started

Bronze

R175.50
Per Month (Billed Annually)

Features

  • Delivered Patient Report Post consult report delivered to patient devices
  • Custom Branding Customise to your practice, logo and brand identity
  • Add Patient Records Create digital patient records
  • Email Validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient Analytics Build greater business intelligence and insight into customers
  • Eyecare Library Detailed info for patient access on their conditions & prescribed treatment
Get Started
Most Popular

Gold

R595
Per Month

Features

  • Delivered patient report Post consult report delivered to patient devices
  • Custom branding Customise to your practice, logo and brand identity
  • Add Patient records Create digital patient records
  • Email validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient analytics Build greater business intelligence and insight into customers
  • Eyecare library Detailed info for patient access on their conditions & prescribed treatment
  • Social Media Integration Direct patients to your social platforms
  • Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
  • Database Import Import your existing patient information
  • Revisit appointments A proactive intelligent approach means patient return sooner
  • Practitioner personalisation Include the practitioner profile photo, details and credentials
  • Custom Reviews Increase your online presence and website rankings
  • Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
  • Prebookings Pre-book patients' next appointment date inadvance
  • Review messaging Increase visitors to your review platform with custom review messaging
  • Calendar Manage and schedule appointments from any device
  • Appointment Reminders Patient reminder includes specific diagnosis and appointment details
  • Birthday messaging Automated sending, personalised messaging, never forget a birthday again!
  • Ocumail Analytics Gain insight into your customer journey, then use Analytics to help you reach your goals.
  • API Seamless integration between your current website and other software
Get Started
Most Popular

Gold

R535.50
Per Month (Billed Annually)

Features

  • Delivered patient report Post consult report delivered to patient devices
  • Custom branding Customise to your practice, logo and brand identity
  • Add Patient records Create digital patient records
  • Email validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient analytics Build greater business intelligence and insight into customers
  • Eyecare library Detailed info for patient access on their conditions & prescribed treatment
  • Social Media Integration Direct patients to your social platforms
  • Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
  • Database Import Import your existing patient information
  • Revisit appointments A proactive intelligent approach means patient return sooner
  • Practitioner personalisation Include the practitioner profile photo, details and credentials
  • Custom Reviews Increase your online presence and website rankings
  • Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
  • Prebookings Pre-book patients' next appointment date inadvance
  • Review messaging Increase visitors to your review platform with custom review messaging
  • Calendar Manage and schedule appointments from any device
  • Appointment Reminders Patient reminder includes specific diagnosis and appointment details
  • Birthday messaging Automated sending, personalised messaging, never forget a birthday again!
  • Ocumail Analytics Gain insight into your customer journey, then use Analytics to help you reach your goals.
  • API Seamless integration between your current website and other software
Get Started

Silver

R349
Per Month

Features

  • Delivered patient report Post consult report delivered to patient devices
  • Custom branding Customise to your practice, logo and brand identity
  • Add Patient records Create digital patient records
  • Email validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient analytics Build greater business intelligence and insight into customers
  • Eyecare library Detailed info for patient access on their conditions & prescribed treatment
  • Social Media Integration Direct patients to your social platforms
  • Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
  • Database Import Import your existing patient information
  • Revisit appointments A proactive intelligent approach means patient return sooner
  • Practitioner personalisation Include the practitioner profile photo, details and credentials
  • Custom Reviews Increase your online presence and website rankings
  • Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
Get Started

Silver

R314.10
Per Month (Billed Annually)

Features

  • Delivered patient report Post consult report delivered to patient devices
  • Custom branding Customise to your practice, logo and brand identity
  • Add Patient records Create digital patient records
  • Email validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient analytics Build greater business intelligence and insight into customers
  • Eyecare library Detailed info for patient access on their conditions & prescribed treatment
  • Social Media Integration Direct patients to your social platforms
  • Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
  • Database Import Import your existing patient information
  • Revisit appointments A proactive intelligent approach means patient return sooner
  • Practitioner personalisation Include the practitioner profile photo, details and credentials
  • Custom Reviews Increase your online presence and website rankings
  • Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
Get Started

FAQs

Can I see a list of patients who engaged with the campaign?

Email campaigns will give you a breakdown total sent, total delivered, total opened & total clicks on the mail. You will also receive a list of patients to which it was delivered and who opened the email.

Can I choose who I want to send a campaign to?

You can customise exactly who you would like to receive the campaign based on the last consultation date, conditions diagnosed & age.

Do the patients receive a SMS, email or both?

The campaign is sent out once on the date you choose to release it.

How many times is the campaign sent?

The campaign is sent out once on the date you choose to release it.

Is there a way to track the campaign's success and see which patients returned?

Yes, that's what so makes Ocumarketing so great. You can see which patients returned and how much they spent in your practice. You can measure the amount generation from the campaign versus what was spent.

How do I create a campaign?

Click on the Ocumarketing tab in Ocumail and follow the easy steps to setting up a campaign; alternatively, one of our team members will gladly assist you.