Unlock Instant Growth with OcuMarketing

Reach the right patients in seconds. Launch powerful campaigns across your website, social channels, and WhatsApp — and watch your ROI soar.

Join 300+ practices seeing real results (up to 20x return). OcuMarketing delivers fast reach and smart targeting that boosts your business almost instantly.

Powerful. Simple. Game-changing.


Share on the following platforms

TikTok Facebook LinkedIn Pinterest X WhatsApp Telegram

Streamline your marketing and boost revenue

Ocumarketing is a digital marketing service designed specifically for optical practices to grow revenue, promote services and connect with patients.

Receive an additional discount 

50% off

exclusive to Ocumail customers until the end of November 2025

This applies to all campaigns or social media promotions within OcuMarketing.

If you need any assistance or have any questions, please contact us.
Why use Ocumarketing?
Captivating Campaigns That Drive Real Results

Our persuasive, precisely targeted campaigns help optical practices achieve higher patient return rates, driving loyalty, revenue, and measurable growth.

Share Your Practice via Social Media

OcuMarketing shares your practice on Facebook, Instagram, LinkedIn, and TikTok, strengthening connections and expanding your reach.

Build Lasting Brand Loyalty

OcuMarketing creates campaigns that reflect your unique brand, build trust, and foster a loyal patient base.

Effortless Content Creation

OcuMarketing makes creating professional, platform-ready content easy, keeping your practice relevant and connected with patients.

Gain valuable Insights with Comprehensive Campaign Analytics

OcuMarketing gives full visibility into campaign performance — from open rates to ROI — helping you optimize strategies and boost engagement and revenue.

Key features of Spectrum Eyecare Software
1

Binocular Vision Tests

Over 20 binocular vision tests to choose from.

2

Fixation Targets & Images

Packed with many child friendly images and target categories making it much easier to perform retinoscopy on a child. Loaded with the traditional duo chrome balancing tests to avoid head tilt issues.

3

Contrast Sensitivity

Do a more in-depth CS analysis with nine optotypes to choose from with randomization. A great way to motivate regular visits for early vision loss and eye disease detection.

4

Astigmatism Tests

Quickly determine cyl axis and power, saving time for you and the patient. This test is most useful in high cyls and patients with keratoconus. 

5

Biconical Vision Tests

Determine gross and stereo acuity threshold tests. Measure your patient with 3D ability.

6

Upload Your Own Videos

Upload your own educational videos on eye disorders and diseases or product videos to improve sales.

7

Clarity

Interactive videos and images assist with anatomy, pathology and lens explanations.

Pricing

No Questions Asked 60 Day Money Back Guarantee!

Bronze

R195
Per Month

Features

  • Delivered Patient Report Post consult report delivered to patient devices
  • Custom Branding Customise to your practice, logo and brand identity
  • Add Patient Records Create digital patient records
  • Email Validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient Analytics Build greater business intelligence and insight into customers
  • Eyecare Library Detailed info for patient access on their conditions & prescribed treatment
Get Started

Bronze

R175.50
Per Month (Billed Annually)

Features

  • Delivered Patient Report Post consult report delivered to patient devices
  • Custom Branding Customise to your practice, logo and brand identity
  • Add Patient Records Create digital patient records
  • Email Validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient Analytics Build greater business intelligence and insight into customers
  • Eyecare Library Detailed info for patient access on their conditions & prescribed treatment
Get Started
Most Popular

Gold

R595
Per Month

Features

  • Delivered patient report Post consult report delivered to patient devices
  • Custom branding Customise to your practice, logo and brand identity
  • Add Patient records Create digital patient records
  • Email validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient analytics Build greater business intelligence and insight into customers
  • Eyecare library Detailed info for patient access on their conditions & prescribed treatment
  • Social Media Integration Direct patients to your social platforms
  • Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
  • Database Import Import your existing patient information
  • Revisit appointments A proactive intelligent approach means patient return sooner
  • Practitioner personalisation Include the practitioner profile photo, details and credentials
  • Custom Reviews Increase your online presence and website rankings
  • Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
  • Prebookings Pre-book patients' next appointment date inadvance
  • Review messaging Increase visitors to your review platform with custom review messaging
  • Calendar Manage and schedule appointments from any device
  • Appointment Reminders Patient reminder includes specific diagnosis and appointment details
  • Birthday messaging Automated sending, personalised messaging, never forget a birthday again!
  • Ocumail Analytics Gain insight into your customer journey, then use Analytics to help you reach your goals.
  • API Seamless integration between your current website and other software
Get Started
Most Popular

Gold

R535.50
Per Month (Billed Annually)

Features

  • Delivered patient report Post consult report delivered to patient devices
  • Custom branding Customise to your practice, logo and brand identity
  • Add Patient records Create digital patient records
  • Email validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient analytics Build greater business intelligence and insight into customers
  • Eyecare library Detailed info for patient access on their conditions & prescribed treatment
  • Social Media Integration Direct patients to your social platforms
  • Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
  • Database Import Import your existing patient information
  • Revisit appointments A proactive intelligent approach means patient return sooner
  • Practitioner personalisation Include the practitioner profile photo, details and credentials
  • Custom Reviews Increase your online presence and website rankings
  • Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
  • Prebookings Pre-book patients' next appointment date inadvance
  • Review messaging Increase visitors to your review platform with custom review messaging
  • Calendar Manage and schedule appointments from any device
  • Appointment Reminders Patient reminder includes specific diagnosis and appointment details
  • Birthday messaging Automated sending, personalised messaging, never forget a birthday again!
  • Ocumail Analytics Gain insight into your customer journey, then use Analytics to help you reach your goals.
  • API Seamless integration between your current website and other software
Get Started

Silver

R349
Per Month

Features

  • Delivered patient report Post consult report delivered to patient devices
  • Custom branding Customise to your practice, logo and brand identity
  • Add Patient records Create digital patient records
  • Email validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient analytics Build greater business intelligence and insight into customers
  • Eyecare library Detailed info for patient access on their conditions & prescribed treatment
  • Social Media Integration Direct patients to your social platforms
  • Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
  • Database Import Import your existing patient information
  • Revisit appointments A proactive intelligent approach means patient return sooner
  • Practitioner personalisation Include the practitioner profile photo, details and credentials
  • Custom Reviews Increase your online presence and website rankings
  • Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
Get Started

Silver

R314.10
Per Month (Billed Annually)

Features

  • Delivered patient report Post consult report delivered to patient devices
  • Custom branding Customise to your practice, logo and brand identity
  • Add Patient records Create digital patient records
  • Email validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient analytics Build greater business intelligence and insight into customers
  • Eyecare library Detailed info for patient access on their conditions & prescribed treatment
  • Social Media Integration Direct patients to your social platforms
  • Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
  • Database Import Import your existing patient information
  • Revisit appointments A proactive intelligent approach means patient return sooner
  • Practitioner personalisation Include the practitioner profile photo, details and credentials
  • Custom Reviews Increase your online presence and website rankings
  • Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
Get Started