Boost Revenue with a Proven Marketing Solution That Works

Join over 300 optical practices nationwide, driving impressive results with this powerful marketing tool—some seeing up to a 20x return on investment.

Designed specifically to elevate your practice’s revenue and patient engagement, this solution enables you to streamline campaigns and connect with patients meaningfully. If you’re ready to grow your practice and achieve robust and sustainable growth, this tool is the key to making it happen.

Streamline your marketing and boost revenue

Ocumarketing is a digital marketing service designed specifically for optical practices to grow revenue, promote services and connect with patients.

Receive an additional discount 

10% off

when your MyPractice AI score is 90 or above.

This applies to all campaigns or social media promotions within OcuMarketing.

If you need any assistance or have any questions, please contact us.
Why use Ocumarketing?
Captivating Campaigns That Drive Real Results

Using persuasive strategies, compelling messaging, and precise targeting, our campaigns help optical practices see patient return rates higher than the industry average.

Designed to engage patients and boost loyalty, these powerful campaigns maximize revenue and deliver measurable success for practices ready to grow.

Build Lasting Brand Loyalty

With OcuMarketing, you can craft campaigns that genuinely reflect your practice’s unique brand identity, setting you apart in a crowded market. By tailoring messaging, visuals, and outreach to align with your brand’s voice, you foster an ongoing connection with patients.

This personal touch builds trust whilst creating a loyal patient base that values your practice as an essential part of their eye health journey.

Effortless Content Creation

Quality content is key to building trust and engagement in today’s digital world. Ocumarketing makes creating impactful, professional content across platforms like social media, email, mobile phones, and websites easy.

With customizable templates and intuitive tools, you can personalized messages that reflect your expertise, keeping your practice relevant and connected with patients.

Gain valuable Insights with
Comprehensive Campaign Analytics

Ocumarketing provides full visibility into your campaign performance — from open rates to click-throughs and ROI — allowing you to understand what resonates with patients.

These insights enable you to optimize future campaigns, make data-driven decisions, and increase engagement. With Ocumarketing, you can continuously refine your strategies, ensuring your outreach is both effective and aligned with patient needs, ultimately boosting revenue.

Key features of Spectrum Eyecare Software
1

Binocular Vision Tests

Over 20 binocular vision tests to choose from.

2

Fixation Targets & Images

Packed with many child friendly images and target categories making it much easier to perform retinoscopy on a child. Loaded with the traditional duo chrome balancing tests to avoid head tilt issues.

3

Contrast Sensitivity

Do a more in-depth CS analysis with nine optotypes to choose from with randomization. A great way to motivate regular visits for early vision loss and eye disease detection.

4

Astigmatism Tests

Quickly determine cyl axis and power, saving time for you and the patient. This test is most useful in high cyls and patients with keratoconus. 

5

Biconical Vision Tests

Determine gross and stereo acuity threshold tests. Measure your patient with 3D ability.

6

Upload Your Own Videos

Upload your own educational videos on eye disorders and diseases or product videos to improve sales.

7

Clarity

Interactive videos and images assist with anatomy, pathology and lens explanations.

Pricing

No Questions Asked 60 Day Money Back Guarantee!

Bronze

R195
Per Month

Features

  • Delivered Patient Report Post consult report delivered to patient devices
  • Custom Branding Customise to your practice, logo and brand identity
  • Add Patient Records Create digital patient records
  • Email Validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient Analytics Build greater business intelligence and insight into customers
  • Eyecare Library Detailed info for patient access on their conditions & prescribed treatment
Get Started

Bronze

R175.50
Per Month (Billed Annually)

Features

  • Delivered Patient Report Post consult report delivered to patient devices
  • Custom Branding Customise to your practice, logo and brand identity
  • Add Patient Records Create digital patient records
  • Email Validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient Analytics Build greater business intelligence and insight into customers
  • Eyecare Library Detailed info for patient access on their conditions & prescribed treatment
Get Started
Most Popular

Gold

R595
Per Month

Features

  • Delivered patient report Post consult report delivered to patient devices
  • Custom branding Customise to your practice, logo and brand identity
  • Add Patient records Create digital patient records
  • Email validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient analytics Build greater business intelligence and insight into customers
  • Eyecare library Detailed info for patient access on their conditions & prescribed treatment
  • Social Media Integration Direct patients to your social platforms
  • Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
  • Database Import Import your existing patient information
  • Revisit appointments A proactive intelligent approach means patient return sooner
  • Practitioner personalisation Include the practitioner profile photo, details and credentials
  • Custom Reviews Increase your online presence and website rankings
  • Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
  • Prebookings Pre-book patients' next appointment date inadvance
  • Review messaging Increase visitors to your review platform with custom review messaging
  • Calendar Manage and schedule appointments from any device
  • Appointment Reminders Patient reminder includes specific diagnosis and appointment details
  • Birthday messaging Automated sending, personalised messaging, never forget a birthday again!
  • Ocumail Analytics Gain insight into your customer journey, then use Analytics to help you reach your goals.
  • API Seamless integration between your current website and other software
Get Started
Most Popular

Gold

R535.50
Per Month (Billed Annually)

Features

  • Delivered patient report Post consult report delivered to patient devices
  • Custom branding Customise to your practice, logo and brand identity
  • Add Patient records Create digital patient records
  • Email validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient analytics Build greater business intelligence and insight into customers
  • Eyecare library Detailed info for patient access on their conditions & prescribed treatment
  • Social Media Integration Direct patients to your social platforms
  • Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
  • Database Import Import your existing patient information
  • Revisit appointments A proactive intelligent approach means patient return sooner
  • Practitioner personalisation Include the practitioner profile photo, details and credentials
  • Custom Reviews Increase your online presence and website rankings
  • Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
  • Prebookings Pre-book patients' next appointment date inadvance
  • Review messaging Increase visitors to your review platform with custom review messaging
  • Calendar Manage and schedule appointments from any device
  • Appointment Reminders Patient reminder includes specific diagnosis and appointment details
  • Birthday messaging Automated sending, personalised messaging, never forget a birthday again!
  • Ocumail Analytics Gain insight into your customer journey, then use Analytics to help you reach your goals.
  • API Seamless integration between your current website and other software
Get Started

Silver

R349
Per Month

Features

  • Delivered patient report Post consult report delivered to patient devices
  • Custom branding Customise to your practice, logo and brand identity
  • Add Patient records Create digital patient records
  • Email validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient analytics Build greater business intelligence and insight into customers
  • Eyecare library Detailed info for patient access on their conditions & prescribed treatment
  • Social Media Integration Direct patients to your social platforms
  • Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
  • Database Import Import your existing patient information
  • Revisit appointments A proactive intelligent approach means patient return sooner
  • Practitioner personalisation Include the practitioner profile photo, details and credentials
  • Custom Reviews Increase your online presence and website rankings
  • Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
Get Started

Silver

R314.10
Per Month (Billed Annually)

Features

  • Delivered patient report Post consult report delivered to patient devices
  • Custom branding Customise to your practice, logo and brand identity
  • Add Patient records Create digital patient records
  • Email validation Realtime validation of patient email addresses maximizes delivery rate
  • Patient analytics Build greater business intelligence and insight into customers
  • Eyecare library Detailed info for patient access on their conditions & prescribed treatment
  • Social Media Integration Direct patients to your social platforms
  • Contact Lens Ordering Pre-empt patient CL re-ordering reduces overwear and grows revenue
  • Database Import Import your existing patient information
  • Revisit appointments A proactive intelligent approach means patient return sooner
  • Practitioner personalisation Include the practitioner profile photo, details and credentials
  • Custom Reviews Increase your online presence and website rankings
  • Integrations Seamless integration to your existing reviews, e-commerce and your online appointment book
Get Started