Case Study: Cedarwood Optometrist Boosts Patient Returns with OcuMarketing
Problem
Megan at Cedarwood Optometrist saw a decrease in patients returning, as the practice was quieter than usual. Concerned, she sought a solution to bring back these patients more effectively.
Solution
Megan reached out to Elaine at Nevada Cloud for assistance. Elaine proposed that the practice reach out directly to their patient base to entice patients to book an appointment. In under ten minutes, Megan was able to send out an OcuMarketing Campaign titled “3 Signs It’s Time for an Eye Examination”.
This practice campaign was customized to suit the look and feel Megan wanted for her practice and was aimed at patients whose last consultation date was 2-5 years ago. She also decided to target only spectacle wearers who were prescribed ARC and Blue control coatings.
Result
Over 130 patients went on to book an appointment resulting in less idle time, happier patients, and financial practice growth. The campaign report below highlights the success of the initiative:
