CASE STUDY: How Cedarwood Optometrist secured an additional R731,634 in consulting revenue


Megan at Cedarwood Optometrist saw a decrease in patients returning, as the practice was quieter than usual. Concerned, she sought a solution to bring back these patients more effectively.


Megan reached out to Elaine at Nevada Cloud for assistance. Elaine proposed that the practice reach out directly to their patient base to entice their patients to book an appointment. In under ten minutes Megan was able send out an OcuMarketing Campaign titled “3 Signs It’s Time for an Eye Examination.”

This practice campaign was customized to suit the look and feel Megan wanted for her practice and was aimed at patients whose last consultation date was 2-5 years ago. She also decided to target only spectacle wearers who were prescribed ARC and Blue control coatings.


Over 130 patients went on to book an appointment resulting in less idle time, happier patients and financial practice growth. The campaign report below:

Campaign stats Ocumarketing

Note: Above stats of actual sent campaign. Practice name changed in accordance with POPI

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